Warner Bros. veut déménager à des jeux en tant que modèle d'affaires de service

Dans une récente interview entre un autre site de publication et le président de Warner Bros.Interactive Entertainment, David Haddad, il est dit que la société envisage de passer à un modèle commercial complet de «jeux en tant que service», où sinon tous les jeux de WBIE ont déclaré service, la plupart le feront.

Attraper le vent de la publication Site DSOG, nous apprenons que VentureBeat a mis en ligne une pièce sur laquelle figurait Haddad, qui s'est déroulée pendant l'Electronic Entertainment Expo (E3) 2018, maintenant terminée. La pièce explore comment WBIE construit régulièrement de nombreux studios de jeu internes à travers PC, console, et plates-formes mobiles, et a également touché sur les jeux en tant que service.

Speaking of games as a service, VentureBeat asked if other companies are learning how to play the social media attention game. Below lies Haddad’s response:

“These great games, mobile and console, are built for long-term engagement. The greatest games continue to be played. Trying to be a new entrant, a new release in that environment, where gamers are so invested already, either with their friends or with a virtual currency or just with their time and expertise—finding a way to grab a share of their time is one of the biggest publishing challenges all companies have today.”

In addition to “engagement,” the publication site asked about big launches and if there is a year to year pattern that WBIE abides by, to which Haddad replied:

“We don’t have any annualized franchises in our slate on the console side. What we do focus on, in mobile or console, is just launching a game and then having a long tail of engagement, content that continues to release. In the case of mobile, events and live services and new content and new features. We’re trying to get the most out of our launches by keeping it long term and durable. Lego is a kind of annual franchise, but the individual IPs aren’t.”

Après avoir parlé du fait que les jeux Lego soient une franchise annuelle alors que les différentes IP ne le sont pas, la conversation s’est tournée vers les jeux en tant que service et ce à quoi nous pouvons nous attendre:

“But more than ever, the tech stack, whether it’s for publishing or BI or marketing, that you build and serve these games on—as we increasingly move everything to games as a service, the kind of enabling technology you need to keep them hyper-social, to keep them serving well, to keep them engaged, to take the innovations of game makers and deliver them, like the Nemesis system—you’ll see a lot of our investment not just in classic development, designers and engineers and artists, but increasingly in the teams that end up serving live games.”

With that said, what do you think of Warner Bros. seeking to move everything to a service model or games as a service setup? Do you think they’ll get manipulative with their service model or do you think it’ll be none controversial?